“Kolam” is a Tamil word that defines an age-old tradition of drawing intricate patterns using coloured powders in front of our Indian houses. The word perfectly represented the hand block-printing venture I had started. The idea behind it was to create beautiful Indian designs and block-print them in vibrant colours on different fabrics. I started this to try my hand at yet another form of art and to introduce unique pieces of fashion to people’s wardrobes. My experience with art led me to have a sense of appreciation for flattering designs and colour combinations. After watching a lot of videos and research, I finally made it come alive. It started from picking the right material, followed by dyeing them into tasteful colours and then finally having the prints adorn them. Each piece of clothing had been taken care with utmost attention to detail. I loved the creative side of it all, it was my personal playground. But trickily enough, that isn’t the only side of a business and safe to say, I wasn’t the best in the rest of it.
The troubles started right from the landlord who disliked the excess usage of water in the place we rented out, water used for the colours of the print and dyeing fabrics, etc. Then it was the craftsmen who were so used to working with bulk orders that the concept of exclusive pieces and spending more time on each garment was foreign to them. I had a hard time explaining my designs and making them work harmoniously with my ideas.
Finding a tailor was as difficult of a task as it was for any other Indian woman, someone who didn’t turn crop tops into blouses and disappear into the sunset. Meanwhile, the sales and marketing side of the job was a very demanding one. It was 24 hours hustle for orders from everywhere around the globe. And I, being a one-woman army, did not help. Even during break-times and mini-vacations, I would still respond to the customers and take their orders. I didn’t want all the effort and hard work put into this project go futile. Yet I had reached my breaking point, I couldn’t go on doing it all alone and took a month off from it. That pause continues to this day, I only offer the stock that remains and have temporarily stopped the production. At least till I find a proper management team, a key component that seems to have lacked in this dreamy project I started.
To all the requests for garments that still reach me to this day on Instagram and such, I feel pleased to have sparked your interest and hope to get back to you soon. To all the management majors and firms looking to adopt me and this baby of mine, feel free to drop me a mail. I wish to go back to creating and designing more without the burden of managing workers and taking care of sales and all the other no-name jobs that go into play in a design-house.
Images shot by Kishor Krishnamoorthi
Assisted by Suri Vasireddy
Styling by Mandakini Rao
Model - Dheera Pisat
Make up by Smink Up